The age of AI is here—and it’s moving fast. Data is no longer just an asset to be stored, labeled and analyzed periodically; it’s fuel for algorithms, large language models, and real-time decision-making engines. And yet, most enterprises are relying on data governance systems that were designed for a different time, with different expectations. If your data governance platform looks more like a documentation tool than an intelligent system of control, you’re already behind.
Let’s be clear: traditional data governance platforms were incredibly useful in the compliance-driven, pre-AI world. They helped organizations bring order to chaos by cataloging assets, defining policies, and enabling audits. But these systems were built for control—not agility. They were designed for humans, not machines. And most importantly, they were built for an era when the biggest risk was non-compliance, not a rogue model hallucinating its way to a billion-dollar decision.
The world has shifted dramatically. AI demands systems that are fast, adaptive, and automated. Governance must evolve, or it will become the bottleneck that breaks the enterprise.
How Other Disciplines Evolved—and Why Data Governance Must Too
SIEM to XDR in Security: Legacy Security Information and Event Management (SIEM) platforms were great for collecting logs and issuing alerts—but they were slow, rule-based, and reactive. As cyberattacks got faster and more sophisticated, security had to evolve to Extended Detection and Response (XDR), which acts in real time using telemetry and AI. The move from audit logs to autonomous response in security mirrors the need for governance to evolve from documentation to in-stream control. Security didn’t wait for dashboards—they built systems that act. Governance should too.
CRM to CDPs: Traditional CRMs cataloged customer interactions but didn’t respond to real-time behavior. Modern Customer Data Platforms adapt to user signals in real time—powering personalization, not just recordkeeping. Passive documentation (CRM) gave way to active, signal-based intelligence (CDP), similar to the governance shift that's needed. It’s time for governance to move from systems of record to systems of relevance.
Physical Servers to Virtualization and Cloud: Early in my career I witnessed the transition from physical to virtual servers while at Mercury/HP—a shift that fundamentally changed the speed and fluidity of operations in the data center. Provisioning physical servers used to take weeks. With virtualization, it took minutes. The speed and complexity of change demanded real-time, telemetry-driven systems. I knew that when systems move fast, documentation fails. The breakthrough I led was simple but profound: root IT governance in real-time telemetry, not idealized, static documentation. Just as infrastructure had to become telemetry-driven, so must governance. The stakes are even higher now.
The Legacy Data Governance Tooling Mindset: Built for Compliance, Not Intelligence
Traditional governance platforms are rooted in an audit mindset—ensuring traceability, accountability, and provable compliance for regulators. While documentation is a core foundation, governance systems also aim to demonstrate that the right controls were followed and that data management practices align with regulatory expectations. But too often, these functions remain focused on post-hoc verification rather than proactive, in-stream validation or intervention. These systems are optimized to support after-the-fact verification and structured audits, not real-time decisions or adaptive operations. That was fine when the primary concern was preparing for GDPR, HIPAA, SOX, or satisfying an internal risk officer. But in a world where AI agents are making decisions in milliseconds, static documentation and post-hoc proof alone are not enough.
Industry Signals and Real-World Wake-Up Calls
Let’s ground this critique in what’s happening across the industry:
- A 2023 IDC survey found that 68% of data professionals said they’ve experienced AI model failures due to undetected data quality issues. These weren’t issues with the model logic—they were rooted in the underlying data, which governance and quality systems failed to monitor.
- In one Fortune 500 retail company, a real-time recommendation engine went offline for three days because upstream product categorization changes didn’t trigger downstream alerts. Their data governance tool had the metadata, but no signal-based monitoring. The result? Tens of millions in lost revenue and a frustrated executive team.
- At a major US bank, internal audits revealed that only 23% of their data pipelines had functioning lineage despite the entire enterprise being cataloged in a traditional governance platform. The governance team had documentation; the engineering team had chaos.
- Another example: a global pharmaceutical firm flagged over 40 data tables used in clinical trial analysis that hadn’t been updated in over 90 days—yet they were being used in model training. Their governance system couldn’t surface this issue proactively. The risk to regulatory approval was severe.
Consider this: Gartner predicts that by 2026, 60% of AI models will be retrained or deprecated due to undetected data quality issues—up from just 10% in 2022. In one major insurance company, a flawed address standardization pipeline led to mispriced policies for over 15,000 customers—resulting in legal exposure and a multi-million dollar remediation.
These aren't edge cases. They’re signals that static governance isn't just outdated, it's dangerous.
Where It’s Breaking Down
Here are the five fundamental failures of current governance platforms:
1. Passive Catalogs in an Active World
Modern data environments are high-velocity, with changes happening across hundreds of pipelines every hour. But today's data governance platforms operate like glorified spreadsheets. They catalog what exists but can’t tell you what’s actually happening. There’s no awareness of delays, schema changes, or pipeline breakages. In short: they don’t help govern the system—they describe it.
2. Human-First Workflows in a Machine-First Era
The governance lifecycle today still depends heavily on human stewards manually tagging data, writing rules, and reviewing access. This doesn’t scale. AI systems need real-time signals and automated decision frameworks. The old model of quarterly data council reviews simply won’t cut it when your AI product is updating daily. They rely on humans to do what machines should already know.
3. Overemphasis on Metadata, Neglect of Signals
Metadata completeness has become a false proxy for data readiness. Just because a dataset has a glossary entry doesn’t mean it’s usable. Governance tools track lineage on paper but don’t detect when lineage breaks in practice. AI needs systems that prioritize data health, timeliness, and anomaly detection—none of which legacy platforms deliver. They focus on what the data should be, not whether it works.
4. Documentation Without Action
Governance, at its best, should be a control system—something that monitors behavior and triggers corrective action. But today, it’s a passive system of record. You can document policies about PII data sharing, but there’s insufficient enforcement. You can define lineage, but there’s no automatic response when upstream sources fail. Governance without action is just overhead.
5. Compliance ≠ AI Readiness
Just because your governance platform supports GDPR doesn’t mean you’re ready for AI. Regulatory compliance is necessary, but not sufficient. AI readiness requires traceability, bias detection, drift monitoring, and confidence scores. None of that exists in the traditional governance stack. And if you can’t explain how your AI made a decision—end to end—you’re not governing. You’re gambling.
Ironically, governance systems that were meant to reduce risk are now introducing it—by being too slow, too manual, and too disconnected from reality.
The Future: Kinetic Data Governance
What’s needed is a new model: Kinetic Data Governance—a system that doesn’t wait for humans to step in, but actively monitors, adapts, and enforces policy at the speed of data. This isn't a vision for the future. It's an urgent and necessary upgrade for the present AI era.
Agentic Data Management systems go far beyond catalogs and dashboards. They’re embedded in the data stack and operate as autonomous agents with real-time awareness and control. They bring the principles of AI—adaptivity, learning, feedback loops—into the fabric of governance itself.
Think:
- Autonomous agents that detect and flag schema drift before it breaks your models
- Policy engines that not only define rules, but enforce them in production without human intervention
- Lineage systems that update in real time, alerting downstream consumers instantly when upstream sources change
- Trust scores generated continuously from live telemetry, not just metadata tags
- Data contracts that are monitored and enforced by agents—not by manual inspection
This is how you build governance that can scale with AI: not by relying on monthly reviews or tribal knowledge, but by embedding decision-making into the data pipeline itself.
Enterprises need to stop thinking of governance as a system of documentation, and start treating it as a system of intelligence. Just as observability transformed how we manage not only infrastructure, but also data pipelines, cost, user behavior, and data health, kinetic governance will transform how we manage trust in data at scale.
The technology is here. The mindset shift is overdue.
If you’re leading a data team and still investing in tools that were built for a compliance-first, human-first model, it’s time to ask: are you governing your data, or are you just writing it down?
The age of AI doesn’t just need better models. It needs better data systems. And that starts by killing the dinosaur in the room.