The Sales Teams Held Back by Data
A fast-growing financial technology (fintech) company launched artificial intelligence (AI)-driven lead scoring, yet saw sluggish deal progress. Analysis revealed the issue: stale, siloed customer relationship management (CRM) data wasted sales representatives’ time.
At Acceldata, our Agentic Data Management (ADM) platform empowers sales teams by delivering clean, trusted data that fuels more effective sales execution across systems.
As Chief Revenue Officer at Acceldata, I’ve seen poor data quality reduce sales velocity. Closing deals faster isn’t the challenge—accessing reliable data is.
Data Barriers Slowing Sales Velocity
Unreliable data turns promising leads into missed opportunities.
HubSpot reports that top-performing sales teams close deals 30 percent faster. Yet 65 percent of business-to-business (B2B) firms face CRM data issues, according to Salesforce.
Consider this example:
A global software-as-a-service (SaaS) provider lost 25 percent in conversions, costing $1.5 million, due to misprioritized leads driven by poor CRM data quality.
Sales teams urgently need a unified data management platform that ensures data trust across sales and marketing systems.
How Agentic Data Management Supercharges Sales Velocity
ADM eliminates the need for manual cleanups by continuously monitoring and improving data reliability—so insights from downstream platforms are accurate and actionable.
With ADM, go-to-market (GTM) teams can:
- Prioritize high-value opportunities
- Streamline operations
- Close deals faster—powered by trusted data
Key Features
ADM doesn’t score leads or perform outreach, but it ensures the data that powers those activities is accurate, complete, and available in real time.
Prioritize High-Intent Leads
A fintech innovator could increase conversions by 20 percent by using ADM to enrich and validate CRM records—enabling their sales platform to better identify high-intent leads.
Personalize Outreach
A retail leader could enhance engagement by 15 percent by leveraging ADM’s Business Notebook to surface clean, behavior-rich records—allowing marketing teams to execute more precise outreach using downstream personalization tools.
Real-World Impact
ADM enables collaborative transparency by ensuring that all stakeholders work from the same trusted, high-quality data, transforming sales processes with measurable gains.
Streamline Operations
A manufacturing firm could reduce sales operations costs by 20 percent by using ADM to automate pipeline hygiene—freeing teams to focus on high-value activities after operational review.
Enhance Forecasting and Coaching
A SaaS provider improved forecast accuracy by 25 percent and accelerated quota attainment by 10 percent. ADM flagged inconsistencies in pipeline records and surfaced reliable data that enabled better coaching and forecasting via their CRM system.
Customer Voices
“Before ADM, CRM issues slowed us down. Now, its insights let us close faster.”
— Vice President of Sales, Global Financial Technology Company
“Before, pitches missed the mark. Now, ADM’s recommendations make them precise.”
— Sales Representative, Retail Leader
A Chief Revenue Officer’s Perspective
Sales success depends on precision. ADM eliminates the noise, delivering data GTM teams can trust—so sales tools and strategies work as intended.
By 2025, teams built on trusted data foundations will win faster and grow smarter.
Key Takeaway
“ADM empowers GTM teams to accelerate sales with trusted data insights.”
— Mike McQuaid, Chief Revenue Officer, Acceldata
Ready to Accelerate Your Sales Success?
- Book a Demo — See agentic data management empower faster wins.
- Join the Private Beta Waitlist — Be among the first to transform sales velocity with ADM.
- Read our CEO’s Blog — ADM Unveiled: Leading the agentic revolution.
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